CASE STUDY:
DREAMER DESIGNS

It’s not unusual for businesses to under-utilize their lists, 

or have customers who abandon their carts.

But it doesn’t have to be that way.

Implementing New Flows + Improving Follow Up = Increased Sales

Brand Story

Dreamer Designs prides itself on being the bridge between artists and the Diamond Painting Community. All designs are licensed from world renowned artists. Through their revolutionary canvas kits, the process of creating beautiful diamond paintings is finally easy, relaxing, and perfect for relieving stress.

Goal

With hundreds of sales falling through the cracks, Dreamer Designs needed a way to plug the leak and increase their sales.

While sitting on a large email list (going unused), Dreamer Designs realized that in order to grow their sales and increase their ROI from ad campaigns…

… they needed to have a strong follow up system in place.

44%

  • INCREASED REVENUE BY 44% IN THE FIRST MONTH
  • ABANDONED CART CAMPAIGN INCREASED SALES BY 14.76% ALONE
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It's been a pleasure working with Matthew and his team. Over the last 90 days, we are seeing 25% of revenue coming from just the flows that they set up. Communication has been stellar, email copy is top-notch and it's clear Matthew cares about his clients. I wouldn't hesitate to use his services again.

Brandon,

CEO of Dreamer Designs

Challenges

Nothing is more costly for a business than leaving money on the table, especially when you’ve spent a good amount of time and money generating new buyers.

With the majority of sales happening after multiple contact points (7-12 depending on the industry), Dreamer Designs CEO Brandon Lam saw the potential in implementing high-converting email campaigns and flows into his business.

With analytics showing that hundreds of potential customers were NOT completing their shopping cart purchases, something needed to change… and fast!

Strategy

The heart of a successful follow up system is email marketing.

By implementing a series of proven campaigns and flows, GrowthFront was able to quickly plug Dreamer Designs’ leaky funnel.

The following flows were used:

  1. Abandoned Cart

  2. Pre-Purchase

  3. Post Purchase

  4. 2x Repeat Buyer

  5. Exit Intent

  6. Browse Abandonment

  7. Win Back

In the first month after being implemented, GrowthFront’s campaigns and flows generated a combined total of $28,228 in sales… or 44% of total sales revenue for that period…

… with flows generating 23% and campaigns 21% of that sales increase.

[Please Note, Some Flows Have Not Been Triggered Yet Due To Longer Time Delays]

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